Contra Vision Vinyl Graphics
Many thanks to Johnsons Volkswagen dealership in Stafford, the wider Johnsons cars group and Volkswagen UK for the opportunity to update a section of their showroom graphics.
We stripped and refreshed the partitioning glass between the sales office and sales floor, a common feature of modern car showrooms but all too often neglected from a branding perspective.
Contra Vision Vinyl – How it’s done
For this job, we used Contra Vision micro-perforated one way window vinyl. This fabulous stuff allows windows to be used for advertising, architectural and brand awareness purposes. Previously, we used it to supplement several Visual Management and workplace graphics projects. However, more commonly, clients present infographics or brand projects for wall or entrance areas with matte feel printable vinyl.
Both vinyl types offer suitable formats for printing with excellent image definition, depth of colour and application flexibility.
We printed the image and applied the vinyl to the outside of the glass partition, which means the customers see the image but is almost invisible when viewed from the office side. Cool, right?
We think it looks excellent wall to wall and floor to floor with the central partition door integrated into the design.
The Story
There’s also a great back story to this job. It came from a discussion between one of our directors and the sales advisor as they negotiated a recent car purchase. “Can I just mention something – why not hide that distracting office, sales target info etc. With a great graphic”
It turned out that the advisor is a classic VW Camper enthusiast, and after a bit of discussion, it was agreed he’d bring his camper on-site to capture a few images. The image you see is one of those captured on the day, initially shared as a draft; all it required was little cropping but no filters. Once approved by the management team, it was printed at our unit in Bollington, Macclesfield, ready for fit.
The on-site application was arranged for a couple of installers for the morning, a little longer than normal as the existing image had been in place for several years and had become hard and brittle. As forecast, it put up a little bit of a fight. It took a couple of hours using heat guns and glue removers to remove it before deep cleaning the surface carefully. The application itself, however, was plain sailing.
Contra Vision Vinyl – Final Opinions
We think it looks great. From a customer’s perspective, it’s a real talking point. The image is a great reflection of the brand and uses a space that was underutilised previously.
Our director loves his new car; it’s high tech, smooth, and visually exciting like the new graphic he says! The advisors at Johnsons Volkswagen Stafford have a unique talking point.
We would love to do some more of these. Give us a call and explore the opportunity to refresh your workplace, office, commercial or retail space? – were confident you and your customers will love the results too.
